Product packaging plays a crucial role in ensuring that products are appropriately protected, reliable, visually appealing, and cost-effective. With a wide variety of products, each with different characteristics and requirements, packaging considerations vary accordingly. This article summarizes three key aspects to consider when designing product packaging.


1. The Performance of the Packaging:

The performance of the packaged product encompasses its physical state, shape, strength, weight, structure, value, and potential hazards. These factors should be the primary considerations when designing the packaging.

a. Product State: Products can be solids, liquids or mixtures, and their packaging containers may differ accordingly.

b. Product Appearance: Packaging design should align with the product's shape, such as square, cylindrical, polygonal, or irregular. It should prioritize compact packaging, stable storage, and compliance with standardization requirements.

c. Product Strength: For products with low strength or susceptibility to damage, protective packaging should be carefully considered, with clear markings on the outer packaging.

d. Product Weight: Adequate packaging strength is crucial for heavier products to ensure they remain undamaged during transit.

e. Product Structure: Different products have varying structural characteristics, including resistance to compression or impact. Understanding the product's structure is essential for appropriate packaging.

f. Product Value: Products vary significantly in value, and high-value items should receive priority in packaging considerations.

g. Product Risk: For hazardous materials such as flammable, explosive, or toxic substances, clear instructions and specific markings must be included on the packaging to ensure safety.


2. Environmental Impact on Products:

During the product distribution process, various environmental conditions can impact packaging. Therefore, appropriate measures need to be taken into account.

a. Weather Conditions: Factors such as sunlight, temperature, humidity, rain, snow, and air quality can have different effects on products and require specific considerations based on the prevailing weather conditions.

b. Handling Conditions: Whether manual or mechanical handling is involved, the frequency of loading and unloading and other related conditions should be taken into account.

c. Transportation Conditions: Different transportation modes subject products to impacts and vibrations of varying degrees. Proper fixation and cushioning techniques should be employed accordingly.

d. Storage Conditions: Storage can involve indoor or outdoor settings. For multi-purpose stacking, packaging should be checked for compressive strength. Indoor storage requires measures to prevent moisture, mold, and water damage, while outdoor storage should consider protection against rain, snow, sunlight, and wind.


3. Selection of Packaging Methods:

Choosing the appropriate packaging method is crucial for product protection. A comprehensive understanding of product performance and distribution conditions is necessary to develop several options and evaluate them economically to determine the most suitable packaging method.

a. Selection of Packaging Materials: Based on the product's characteristics, suitable packaging materials should be chosen to create containers, along with appropriate supplementary packaging materials.

b. Selection of Packaging Techniques: Packaging techniques should align with the product's required level of protection while considering ease of use, compatibility with mechanical handling and transportation requirements.


Designing effective product packaging involves considering the product's performance attributes, environmental influences during distribution, and selecting appropriate packaging methods. By aligning packaging design with these principles and considerations, products can be adequately protected while maintaining their integrity and value throughout the supply chain.