Packaging plays key role in retail marketing. Through packing, product differentiation and brand loyalty can be established, thus increasing the sales volume. To e-commerce industry, the consumers initiated purchasing behavior before seeing the packaging.
It is well-known that packing has three functions
Packaging plays key role in retail marketing. Through packing, product differentiation and brand loyalty can be established, thus increasing the sales volume. To e-commerce industry, the consumers initiated purchasing behavior before seeing the packaging, thus packaging is not the most important factor during the primary purchasing decision. From this, can we get the conclusion that e-commerce packaging promoting the successful function is already gone? Just left protect the products, easy to storage and transportation?
Some packaging designs is neither has aesthetic appreciation value, nor culture connotation, which can’t bring us enjoyable spirit consumption. It will be rubbish after consumers open the box. This kind packaging brings negative experience for consumers.
The city cans of Coca Cola, the confession bottles of Jiangxiaobai, the cup sleeve creativity of Luckin coffee, etc. Brands are good at playing changing packaging. E-commerce industry also can’t be separated.
For users, they are not only own aesthetic appreciation value, but also gain extra material consumption. In the long term, it reduces the time cost of changing and refunding.
To e-commerce platform, a good packaging display is the embodiment of platform level, but also the creation of brand culture.
To increase your competitiveness on the market, BEP Packaging provides custom packaging solutions for different products and brands. Contact us to customize your own unique packaging.
